Privacy policy

This privacy policy applies between you, the User of this Website and King Marketing Consultancy Limited (KMC), the owner and provider of this Website. King Marketing Consultancy Limited (KMC) takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.
 

Definitions and interpretation

1. In this privacy policy, the following definitions are used:
 

Data

collectively all information that you submit to King Marketing Consultancy Limited (KMC) via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
 

Cookies

a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below ( Cookies);
 

Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing laws, regulations and secondary legislation;
 

GDPR

the UK General Data Protection Regulation;
 

King Marketing Consultancy Limited (KMC), we  or us

King Marketing Consultancy Limited (KMC), a company incorporated in England and Wales with registered number 5496077 whose registered office is at Wootton Farm, Pencombe, Herefordshire, HR7 4RR; 
 

UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018;
 

User or you

any third party that accesses the Website and is not either (i) employed by King Marketing Consultancy Limited (KMC) and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to King Marketing Consultancy Limited (KMC) and accessing the Website in connection with the provision of such services; and
 

Website

the website that you are currently using, www.k-mc.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
 

2. In this privacy policy, unless the context requires a different interpretation:

1. the singular includes the plural and vice versa;

2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

3. a reference to a person includes firms, companies, government entities, trusts and partnerships;

4. "including" is understood to mean "including without limitation";

5. reference to any statutory provision includes any modification or amendment of it;

6. the headings and sub-headings do not form part of this privacy policy.
    

Scope of this privacy policy

3. This privacy policy applies only to the actions of King Marketing Consultancy Limited (KMC) and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, King Marketing Consultancy Limited (KMC) is the "data controller". This means that King Marketing Consultancy Limited KMC) determines the purposes for which, and the manner in which, your Data is processed.
 

Data collected

5. We may collect the following Data, which includes personal Data, from you:

1. name;

2. job title;

3. profession;

4. contact Information such as email addresses and telephone numbers;

in each case, in accordance with this privacy policy.
 

How we collect Data

6. We collect Data in the following ways:

1. data is given to us by you  ; and

2. data is collected automatically.
    

Data that is given to us by you

7. King Marketing Consultancy Limited (KMC) will collect your Data in a number of ways, for example:

1. when you contact us through the Website, by telephone, post, e-mail or through any other means;

2. when you elect to receive marketing communications from us;

in each case, in accordance with this privacy policy.
 

Data that is collected automatically

8. To the extent that you access the Website, we will collect your Data automatically, for example:

1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

2. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".
    

Our use of Data

9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

1. improvement of our products / services;

2. transmission by email of marketing materials that may be of interest to you;

in each case, in accordance with this privacy policy.

10. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

11. For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.

2. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.

3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.
    

Who we share Data with

12. We may share your Data with the following groups of people for the following reasons:

1. any of our group companies or affiliates - ;

in each case, in accordance with this privacy policy.
 

Keeping Data secure

13. We will use technical and organisational measures to safeguard your Data, for example:

1. access to your account is controlled by a password and a user name that is unique to you.

2. we store your Data on secure servers.

14. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: andy.king@k-mc.co.uk.

15. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
 

Data retention

16. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

17. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
 

Your rights

18. You have the following rights in relation to your Data:

1. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

2. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.

3. Right to erase - the right to request that we delete or remove your Data from our systems.

4. Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.

5. Right to data portability - the right to request that we move, copy or transfer your Data.

6. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

19. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: andy.king@k-mc.co.uk.

20. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

21. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
 

Links to other websites

22. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
 

Changes of business ownership and control

23. King Marketing Consultancy Limited (KMC) may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of King Marketing Consultancy Limited (KMC). Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

24. We may also disclose Data to a prospective purchaser of our business or any part of it.

25. In the above instances, we will take steps with the aim of ensuring your privacy is protected.
 

Cookies

26. This Website may place and access certain Cookies on your computer.  King Marketing Consultancy Limited (KMC) uses Cookies to improve your experience of using the Website.     King Marketing Consultancy Limited (KMC) has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

27. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

28. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling King Marketing Consultancy Limited (KMC) to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

29. This Website may place the following Cookies:

Strictly necessary cookies:

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytics cookies:

These cookies are used to help us understand more about the users of our site.

30. You can find a list of Cookies that we use in the Cookies Schedule.

31. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

32. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

33. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

34. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

General

35. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

36. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

37. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

38. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
 

Changes to this privacy policy

39. King Marketing Consultancy Limited (KMC) reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.  
 
You may contact King Marketing Consultancy Limited (KMC) by using the email form on our contact page.
 

Attribution

40. This privacy policy was created using a document from Rocket Lawyer (https://www.rocketlawyer.com/gb/en).

22 January 2021 

 

General Cookies

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies:

 

Cookies are described in the following format:
Cookie Name

Purpose/Duration/Cookie Type
 

XSRF-TOKEN

Used for security reasons/Session/Essential

hs

Used for security reasons/Session/Essential

svSession

Used in connection with user login/2 years/Essential

SSR-caching

Used to indicate the system from which the site was rendered/1 minute/Essential

_wixCIDX

Used for system monitoring/debugging/3 months/Essential
 

_wix_browser_sess

Used for system monitoring/debugging/session/Essential
 

consent-policy

Used for cookie banner parameters/12 months/Essential

smSession

Used to identify logged in site members/Session/Essential

TS*

Used for security and anti-fraud reasons/Session/Essential

bSession

Used for system effectiveness measurement/30 minutes/Essential
 

fedops.logger.sessionId

Used for stability/effectiveness measurement/12 months/Essential
 

wixLanguage

Used on multilingual websites to save user language preference/12 months/Functional

 

Google Analytics Cookies

​

Cookies are described in the following format:
Cookie Name

Duration/Purpose

​

_ga

2 years/Used to distinguish users.
 

_gid

24 hours/Used to distinguish users.
 

_gat

1 minute/Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

AMP_TOKEN

30 seconds to 1 year/Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

_gac_<property-id
90 days/Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.
 

__utma

2 years from set/update/Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
 

__utmt

10 minutes/Used to throttle request rate.

__utmb

30 mins from set/update/Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.

__utmc

End of browser session/Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
 

__utmz

6 months from set/update/Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
 

__utmv

2 years from set/update/Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

__utmx

18 months/Used to determine a user's inclusion in an experiment.
 

__utmxx

18 months/Used to determine the expiry of experiments a user has been included in.
 

_gaexp

Depends on the length of the experiment, but typically 90 days./Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

_opt_awcid

24 hours/Used for campaigns mapped to Google Ads Customer IDs.
 

_opt_awmid

24 hours/Used for campaigns mapped to Google Ads Campaign IDs.
 

_opt_awgid

24 hours/Used for campaigns mapped to Google Ads Ad Group IDs
 

_opt_awkid

24 hours/Used for campaigns mapped to Google Ads Criterion IDs
 

_opt_utmc

24 hours/Stores the last utm_campaign query parameter.