FOR RIGHTS HOLDERS
Maximising your commercial value
The increased scrutiny on sponsorship spend means that now, more than ever, rights holders need to have both a good understanding of why sponsors should invest and a need to be able to quantify the value provided to their sponsor’s businesses.
Corporate Partners are looking for an optimised sponsorship strategy in which your team or organisation has a clear understanding of their business objectives and a demonstrable ability to leverage and deploy the necessary assets, delivering meaningful and measurable business benefit.
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Audit existing materials
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Identify, quantify and value assets to the market
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Create new materials and propositions as required
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Identify and secure new partnerships
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Create new or optimise existing commercial structure
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Develop servicing guidelines and capability
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Branding, livery and asset management
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Client management and development
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Digital strategies, including curated, personalised content and experiences via world leading data driven mobile eco systems
