Formula One | KMC Sponsorship & Marketing Consultancy | England

About us

KMC is an experienced, independent and scalable agency, working openly and with integrity, for the benefit of its clients. We operate nationally and internationally, with an enviable track record of success over the past 25 years. 

We connect companies with exciting events and sports, to bring their brands to life and emotionally connect with their audiences. If requested, we are also happy to work directly with rights holders.

Working independently or as part of an in house team we have a long history of creating partnerships that work for all parties.

Andy King, Founder of KMC Sponsorship & Marketing Consultancy | England


Founder, Andy King is a former professional race driver who brings extensive experience from the brand, agency and rights holder perspectives. Andy has a long and successful track record of delivering highly successful sponsorship and partnership programmes in F1, across motorsport, rugby, golf, football, music, film and the Arts.

In this regard KMC has placed and managed sponsorship programmes worth in excess of $140m.

Andy King has also been a long servicing consultant in Formula One sponsorship and motorsport business to the world renowned Cranfield School of Management across it’s Business Leaders and Executive Development Programmes.

Gloucester Rugby team, sponsored by Jewson | KMC Sponsorship & Marketing Consultancy | England


KMC has built up a global network of contacts in Formula One, Formula E, other elite forms of motorsport (including BTCC, WEC, Indycar), rugby, golf, football, music and entertainment.